Cookie Policy

This policy explains what cookies are, which ones lilysam.com uses, and how you control them. It sits alongside our Privacy Policy.

1. What cookies are

Cookies are small text files placed on your device when you visit a website. They let the site remember your actions and preferences over time, and they let us understand how the store is being used.

2. Your choices

When you first arrive you are asked which categories you accept. Essential cookies are always on because the store cannot function without them. Everything else is off unless you switch it on. No box is pre ticked.

You can change your choices at any time through the cookie settings link on the site, or by clearing cookies in your browser.

3. Essential cookies

Set by Shopify to run the store. These keep your basket contents between pages, maintain your session through checkout, remember your cookie preferences, and provide fraud and security protection. They cannot be switched off.

4. Analytics cookies

[[ EDIT: list the analytics tools actually installed, e.g. Shopify Analytics, Google Analytics 4. Remove any you do not use. ]]

These tell us which pages are visited, how visitors move through the store, and where they leave. The data is aggregated and is used to improve the site.

5. Marketing cookies

[[ EDIT: list the marketing and advertising tools actually installed, e.g. Google Ads conversion tracking, Meta Pixel, TikTok Pixel. Remove any you do not use. This list must match reality — naming a pixel you do not run, or running one you do not name, is a mismatch. ]]

These let us measure whether our advertising works and show relevant advertising to people who have visited the store.

6. Functional cookies

Used to remember preferences such as recently viewed products. Not essential, but they improve the experience.

7. How long cookies last

Session cookies are deleted when you close your browser. Persistent cookies stay on your device for a set period, typically between 30 days and 2 years depending on the cookie.

8. Third party cookies

Some cookies are set by third parties rather than by us. We do not control those cookies and recommend reading the relevant provider's own privacy and cookie policies.

9. Managing cookies in your browser

Every major browser lets you block or delete cookies through its settings. Blocking essential cookies will stop parts of the store working, including the basket and checkout.

10. Changes to this policy

We may update this policy. The version on this page is always the current one.

Last updated: [[ EDIT: date ]]

11. Contact

Questions about this policy: support@lilysam.com, or use our contact page.

Store name: Lily & Sam
Company name: [[ EDIT: legal entity name ]]
Company number: [[ EDIT: registration number ]]
VAT number: [[ EDIT: VAT number ]]
Company Address: [[ EDIT: full registered address ]]
Email: support@lilysam.com
Phone: [[ EDIT: callable UK number ]]